when the "logo redesign" fails to solve the real problem

hello stranger! happy thursday evening, this is another edition of anchor & compass — a newsletter about building a sustainable brand that makes running your small/medium sized business simpler. today's piece is on logo redesigns, and why doing one probably isn't the solution you were hoping for. it's August - the fall season is coming fast. if you're in food & bev, that means a fall menu. we're also nearing the end of Q3, so maybe you're making a presentation or making a new hire. whatever...